Critical Theory - 2551 Words

Choose 2 theories from Semester 1 and highlight the advantages and disadvantages of the theories’ application. In this essay two theories will be examined in regards to their advantages and disadvantages, when applied. For this, Feminism and Post-Colonialism will be used, as both theories unite in their aim to deconstruct the dominant ideologies and stereotypes in a patriarchal and imperialistic ‘white European male ’ dominated society, thus overthrowing centuries of colonization, subordination, marginalization and exploitation Feminists seek to reconstruct decrepit ideas of femininity, and extinguish female oppression over the years. Feminist literary criticism, in the first and seconds waves, critique patriarchal language, by exposing†¦show more content†¦Allowing for the more marginalized Authors to be regarded, accepted and even praised suggests an attempt of overpowering the current biasness in novel critics. An example of this biasness would be; Alas! A woman that attempts the pen Such an intruder on the rights of men –Madwoman in the Attic (1) Woman were taught to be seen and not heard, they were to be oogled by men, while being silent and angelic like creatures themselves such as the infamous ‘Madame Bovary’ by Gustave Flaubert where gynocritics have analysed Emma Bovarys position in an imperial society ‘interpreting her existential malaise and obsession with fantasy as a product of her limited role in bourgeois society’. In Tony Tanners article for example he argues that Emmas sickness relates to the woolliness of her position in society. Woman were seen as unfit and simply incapable of writing. Millett argues that sexual politics is mens attempt of maintaining dominion over woman. This theory encouraged universities to make a study into falsely projected images and stereotypes of woman in fiction. Thus, encouraging other writers to get involved such as, Elaine Showalters ‘A literature of their own’, and Susan Gubar’s ‘The madwoman in the attic.’ This study of fe male representation in literature aimed to undo a patriarchal strategy which included ‘feminine’ and ‘female’ as one, regardless of differences in personality, and ‘to avoid patriarchal notions of aesthetics, historyShow MoreRelatedThe Critical Theory Of Communication Approach3384 Words   |  14 Pages1. The Critical Theory of Communication Approach to organizations is one that has been contested by notable theorists such as Marx, Deetz, Hegel and Weber. Miller (2014) states â€Å"it would be impossible to provide a thorough review of the various strands of critical theory† (p.101). However, it is agreed that power is the most important concept for the critical theorist. It is a social theory that aims to critique, and change society as a whole. There is a liberation aspect, freeing human beingsRead MoreCritical Theory2567 Words   |  11 PagesChoose 2 theories from Semester 1 and highlight the advantages and disadvantages of the theor ies’ application. In this essay two theories will be examined in regards to their advantages and disadvantages, when applied. For this, Feminism and Post-Colonialism will be used, as both theories unite in their aim to deconstruct the dominant ideologies and stereotypes in a patriarchal and imperialistic ‘white European male ’ dominated society, thus overthrowing centuries of colonization, subordinationRead MoreThe Importance Of Critical Race Theory1358 Words   |  6 Pagesgoals, Critical Race Theory (CRT), oftentimes stands at the center of curriculum debates. Essentially, in order for one to understand the importance of CRT, one must ask, â€Å"What is CRT and why is it significant?† Researchers determined that a curriculum designed to meet the demands of CRT interacts with the way people, as members of a global community, national society, and local network look at and interact with the world around them (Wolk, 2003, p. 102; Wile, 2000, p. 171). Critical literacyRead MoreNursing Theories Are Critical For Education1130 Words   |  5 PagesNursing theories are critical for education and practice. The theories suppose to provide a foundation for general knowledge and assist in practice. Thus, healthcare professionals, managers, and patients recognize the unique healthcare service. However, nursing theories have been mystifying and confusing to use for nursing practice. Colley, S. (2003) argued that nursing theories bewildered nurses. Nurses were difficult to understand, and difficult to apply in practice (Colley S., 2003). Even thoughRead MoreA Critical Discourse Analysis ( Cda ) And Argumentation Theory860 Words   |  4 Pages The current empirical study constitutes a critical discourse analysis of part of the discourse that surrounds the New Caledonian independence issue. It aims to explore audience response to political speeches, to investigate how politicians attempt to persuade people to follow a particular course of action, to link the notions of discourse and action to the cognitive dimensions of ideology and presuppositions, to further clarify various contextual factors, such as power configurations, to describeRead MoreContemporary Human Behavior Theory : A Critical Perspective For Social Work3043 Words   |  13 PagesAccording to â€Å"Contemporary human behavior theory: A critical perspective for social work†, in social work there are several terms associated with the discussion of theories. The terms are theory, perspective, models and practice models. The term theory is used to explain and predict. Theories exist to help practitioners understand why something happens and to help predic t future occurrences. To understand theory construction, explanation, and prediction, it is imperative to understand the differencesRead MoreNursing Theories And Frameworks For Critical Thinking Endeavors1562 Words   |  7 PagesIntroduction According to Creasia and Friberg (2011) there are a multitude of nursing theories and frameworks available. These theories and frameworks guide professional nurses in making decisions and in critical thinking endeavors (Creasia Friberg, 2011). The previous is generally the rationale behind using any nursing theory or framework. One conceptual nursing model is Neuman’s Systems Model. This model views the patient as an open system that acts and interacts with both the internal andRead MoreA Critical Analysis Of The Theory Of Endosymbiosis And It s Supporting Evidence1641 Words   |  7 PagesA critical analysis of the Theory of Endosymbiosis and it’s supporting evidence Abstract Introduction The endosymbiotic theory is an evolutionary theory explaining the origin of Eukaryotic cells from Prokaryotic, and is at present; the most widely accepted evolutionary theory of the Eukaryotic cell. The theory explains the origins of mitochondria and chloroplasts and their double membranes, suggesting that chloroplasts and mitochondria represent formerly free-living bacteria that were taken intoRead MoreCritical Theory : A Critical Perspective925 Words   |  4 PagesCritical theory refers to expose institutional and cultural hegemony in society deformity manufacturing and duplication, enlightenment human consciousness, awareness and ability to resist, in order to obtain freedom, liberation theory. Among them, the hegemony that privileged groups to exercise power through a variety of institutions, especially political, judicial and education systems, to safeguard their way to dominance of other groups. As all known, Frankfurt School is famous for Critical TheoryRead MoreCritical Theory : A Critical Perspective816 Words   |  4 Pages The Critical paradigm reflects my worldview, and is a rational lens to perceive reality. The Critical paradigm is concerned with patterns of dominance and power relations, which ultimately results in alienation. In the past, I have been marginalized and I would not inflict that pain on anyone. My goal in life is educate and raise awareness, and to emancipate those who are oppressed due to power imbalances. These specific goals of mine closely align with the Critical theory. My own views correspond

Who Were The Pythagoreans How Did They Try Solve The...

1. Who were the Pythagoreans? How did they try to solve the dilemma of Anaximander? The Pythagoreans were a group of people who followed Pythagoras in 530 B.C. They are well known for their work in mathematics and for numerology, they tried to prove that everything is made up of numbers. The Pythagoreans tried to solve the problem of Anaximander by the theory of the Limit which was the flaw in Anaximander’s theory. 2. What are the basic characteristics of the Pythagorean philosophy? The characteristics of the Pythagorean philosophy is that all things are numbers, and the odd are the limited and the even the unlimited, and that that everything in the universe is the result of the two opposite but the same, forces. 3. What are the aspects of the phenomenon of change that makes it a â€Å"riddle†? The aspects of the phenomenon of change that make it a riddle is that the way that it is worded means that people have to think about the answer, but if you don’t know how something changes or why it changes then you can’t really get an answer. 4. What was Heraclitus’s answer to the riddle? Heraclitus’s answer to the riddle was â€Å"you can’t step into the same river twice† meaning that the river is not the same as the one you stepped in (Parker, 20). 5. What was Parmenides’ answer to the same riddle? Parmenides’ answer to the riddle was that â€Å"change is an illusion† meaning all there is already exists and nothing can change. Parmenides disbelieves in his senses thus his reason that change

Gangsta Rap Essay Research Paper free essay sample

Gangsta Rap Essay, Research Paper Gangsta blame is a signifier of look which uses words with rhythmicbeats to do one point or another. What separates gangsta blame from regular blame is that gangsta blame talksabout pack life and knap normally doesn # 8217 ; t. Lyrics in gangsta blame that cause the most contention are the onesthat talk about killing people or 1s that portray adult female as merely objects. Peoples like Delores Tucker andWilliam Bennett are presently seeking to ban these # 8220 ; foul # 8221 ; wordss because they believe that these lyricscorrupt heads. But even though gangsta rappers like Tupac Shakur and # 8220 ; Biggie Smalls # 8221 ; might knap abouthurting adult females or killing people, they are non to be blamed for what people do irrespective of whatcorrelation there might be. And even though it is diffident whether or non gangsta blame causes violent offenses, itshould neer be used as a whipping boy for concealing the more of import issues. We will write a custom essay sample on Gangsta Rap Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Delores C. Tucker, president of the National Political Congress of Black Women inWashington, D.C. , is working with William Bennett to ban blame music because of its rough wordss anddisparaging position of adult females. It is true that blame music, particularly gangsta blame, uses coarse linguistic communication and alsodenigrate adult females. But blame, like all types of music is a signifier of look. Just like poesy or art, itexpresses 1s position. It doesn # 8217 ; t affair that rap uses expressed wordss but, it does count if you take off theright to show oneself. Because if 1s right to show his or her sentiment freely was taken off, so theexpression will non be existent. Tucker one time stated # 8220 ; Stop bring forthing [ gangsta blame ] and selling it to our children. # 8221 ; ( ? 95 Emerge ) Stoping the production will non halt anything and Tucker evidently has no thought what thereal jobs are. Tucker and Bennett should be concerned more about covering with the more impo rtantissues that pestilence society than seeking to take away peoples! right to liberate address. In the picture # 8220 ; Gangs in Los Angeles # 8221 ; ( ? 91 Tom Brokaw ) , existent life mobsters are shown in their ownneighborhood. Unlike how music picture # 8217 ; s demo gang life, life as a mobster is non every bit glamourous as it isportrayed in picture. Many of the kids born in these # 8220 ; goons # 8221 ; are most likely traveling to go gangmembers every bit good because of their surroundin gs and how they are raised. These kids might non hold thesupport, love, and counsel of parents or what is more common now, a parent. All they see around them isdrugs, packs, andcrime. By fall ining a pack, they gain a sense of belonging and pride. But more frequently, this isjust a false sense, and finally, they lose what should be most of import to them. Rap music does notcause them to go gang members or to perpetrate violent offenses, it is merely one of the ways gangstersexpress themselves. The more of import issues that should concern politicians and people like Tucker andBennett should be that of calculating out how they will halt the! rhythm of packs, non traveling after the rappers. â€Å"Power Rangers, † ( ? 96 Courie ) a docudrama on the forbiddance of a telecasting show because of thebelief that it promoted force among immature kids is a good illustration of how people frequently use ascapegoat to conceal more of import issues. In Canada and New Zealand, a popular te lecasting show called†Power Rangers† was put off air because many people believed it promoted force. Whether or non it didpromote force is irrelevant to the job. The job was, kids appeared to be more violent. Theissue is about the kids, non the show they watched the twenty-four hours before. Taking away the show will non solveanything. The job concerned the behaviour of kids and people should hold focused their attentionon that alternatively of utilizing telecasting as a whipping boy like Tucker and Bennett use blame music as a whipping boy. In decision, what people need to make is to halt faulting their ain jobs on issues that doesn’tconcern them. Even though scapegoating is non a new issue, people should halt and believe about the mainproblems instead that being speedy to fault jobs on the little issues. Gangsta blame is non what should befocused on, but instead the chief jobs behind gangsta blame. Possibly by really understanding andlistening to the jobs that c ause some rappers to go so angered, they might happen solutions totoday’s problems.______________________________________________________________________________WORKS CITED 1. # 8220 ; Gangsta Rap # 8221 ; ( press release ) Emerge Magazine 19952. # 8220 ; Gangs in Los Angeles # 8221 ; Tom Brokaw, 19913. # 8220 ; Power Rangers # 8221 ; , Katie Courie. Today Show 1996

The poem Miniver Cheevy by Edwin A. Robinson Essay Example

The poem Miniver Cheevy by Edwin A. Robinson Paper The poem â€Å"Miniver Cheevy† by Edwin A. Robinson paints an interesting picture of a man so completely obsessed with celebrated historical accounts that he despises the present day. It seems as though Miniver Cheevy’s romantic idealism ends up becoming his downfall when stating, â€Å"Miniver coughed, and called it fate,/ And kept on drinking. † â€Å"Miniver Cheevy, child of scorn, Grew lean while he assailed the seasons; He wept that he was ever born, And he had his reasons† This first stanza of the poem provides an idea of the poem’s theme, but we learn this is not a happy story. The verse tells the reader about a child treated with disrespect, or not worthy of anything but disdain in his life. During the second line the reader finds out that, the protagonist either became very thin, or more likely, wound up beaten and worn while going through life. Miniver is a sad and disgruntled character, and the author prepares the reader to find out why in the third and fourth lines. The second stanza describes one of â€Å"his reasons† to the reader. Robinson talks about what Miniver likes, which happens to be history. He doesn’t like the age that he lives in. Miniver longs for heroic battles, and times past when men used swords not guns and horses, not motorized vehicles. Though the story begins with total negativity, by the end of the second stanza visions of warriors give him reason to dance and joy fills his heart. â€Å"Miniver sighed for what was not, And dreamed, and rested from his labors; He dreamed of Thebes and Camelot, And Priam’s neighbors. † Miniver realized times changed and the thought was depressing to him, so he sighed and expressed discontent for the way things changed. After a long day of work, Miniver found himself dreaming about the stories he read. We will write a custom essay sample on The poem Miniver Cheevy by Edwin A. Robinson specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The poem Miniver Cheevy by Edwin A. Robinson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The poem Miniver Cheevy by Edwin A. Robinson specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Obviously this character knew history, and would rather live in King Arthur or Priam’s age as part of a legend, than live in his current situation. He wanted his name remembered forever, a name that people would some day read about in stories and poems. In the fourth stanza, the author describes fragrant names, lack of romance, and the lack of appeal art has in present day. In the fifth stanza he mentions the Medici, a name remembered by many as rich art collectors and financers of artists. Robinson separates the line about the loss of passion for art and the line of his love for the Medici in two different stanzas, but they definitely relate. Then, he speaks a piece of truth that we hear nowhere else in the poem. When speaking about the Medici he states, â€Å"He would have sinned incessantly,† which tells the reader he may have another problem in his life. Something about having too much money and power would either cause him to be evil, or he feels that money causes sin in people’s lives. In the sixth stanza he reverts to negative thoughts about his life. â€Å"Miniver cursed the commonplace,† states Robinson as he speaks of the character’s mediocrity and how it angers him. Upon seeing a khaki suit, he feels disgusted with common clothes; he would rather walk around in uncomfortable iron clad armor than clothes of his era. He makes an interesting comparison of a khaki suit, the typical business wear of his day, to one made of iron which signified knights and heroes in his historical recollections. In the following stanza, the protagonist thinks about how despicable a job he has or the way he earns money, but without money and that job he would become more agitated. Robinson then describes Miniver’s biggest problem. He thinks too much. All of his thinking causes these comparisons of his life to days in the past, to stories and legends that he could not aspire to compare. â€Å"Miniver Cheevy, born too late, Scratched his head and kept on thinking; Miniver coughed, and called it fate, And kept on drinking. † All appearances show Miniver as an educated man, yet living in a constant state of nostalgia and depression. The protagonist feels trapped inside a reality that he does not want, and does everything he can to undo that reality in his mind. In this last stanza, Robinson tells the reader Miniver was born in the wrong era, a man this set on glory should have been born many years earlier. It seems he felt the same as many people have felt these days, and that problem focused on idealizing and romanticizing about the past. This desire develops in so many as a way to escape the present, more than actually wanting to live in the past. Evidently Miniver was trying to escape his present situation and his mode of escape was alcohol and dreaming.

A Collection of Classic and New Poems for Winter

A Collection of Classic and New Poems for Winter When the cold winds begin to blow and the nights reach their longest stretch at the solstice, winter has arrived. Poets through the ages have lent their quills and pens to write verses about the season. Snuggle up around the fireside with a snifter of brandy or a mug of hot chocolate or go out to greet the late morning sunrise and contemplate these poems. This anthology of winter poems begins with a few classics before suggesting some new poems for the season. Winter Poems from the 16th and 17th Century The Bard of Avon had several poems about winter. No wonder, since the Little Ice Age kept things chilled in those days. William Shakespeare,â€Å"Winter† from  Loves Labours Lost (1593)William Shakespeare,â€Å"Blow, Blow Thou Winter Wind† from As You Like It (1600)William Shakespeare,Sonnet 97 - â€Å"How like a winter hath my absence been† (1609)Thomas Campion,â€Å"Now Winter Nights Enlarge† (1617) Winter Poems from the 18th Century The pioneers of the Romantic Movement penned their poems end of the 18th Century. It was a time revolution and enormous changes the British Isles, the colonies, and Europe. Robert Burns,â€Å"Winter: A Dirge† (1781)William Blake,â€Å"To Winter† (1783)Samuel Taylor Coleridge,â€Å"Frost at Midnight† (1798) Winter Poems from the 19th Century Poetry blossomed in the New World and female poets also made their mark in the 19th century. Besides the power of nature in winter, poets such as Walt Whitman also took note of the technological and manmade environment. John Keats,â€Å"In drear-nighted December† (1829)Charlotte Brontà «,â€Å"Winter Stores† (1846)Walt Whitman,â€Å"To a Locomotive in Winter† (1882)Robert Louis Stevenson,â€Å"Winter-Time† (1885)George Meredith,â€Å"Winter Heavens† (1888)Emily Dickinson,â€Å"There’s a certain Slant of light† (#258)Emily Dickinson,â€Å"It sifts from Leaden Sieves† (#311)Robert Bridges,â€Å"London Snow† (1890) Classic Winter Poems from the Early 20th Century The early 20th century saw enormous changes in technology and also the carnage of World War I. But the change of season to winter was a constant. No matter how much mankind seeks to control the environment, nothing holds back the onset of winter. Thomas Hardy,â€Å"Winter in Durnover Field† (1901)William Butler Yeats,â€Å"The Cold Heaven† (1916)Gerard Manley Hopkins,â€Å"The Times Are Nightfall† (1918)Robert Frost,â€Å"An Old Man’s Winter Night† (1920)Wallace Stevens,â€Å"The Snowman† (1921)Robert Frost,â€Å"Dust of Snow† and â€Å"Stopping by Woods on a Snowy Evening† (1923) Contemporary Winter Poems Winter continues to inspire modern-day poets. Some may achieve the title of classics in the decades to come. Browsing them can enlighten you as to how poetry is changing and people are expressing their art. You can find most of these poems online. Enjoy this selection of poems on winter themes from contemporary poets: Salvatore Buttaci, â€Å"From Cold Unblinking Eyes†Denis Dunn, â€Å"Winter in Maine on Rte 113† and â€Å"Silent Solstice (Winter Becomes Maine)†Jim Finnegan, â€Å"Flightless Bird†Jesse Glass, â€Å"The Giant in the Dirty Coat†Dorothea Grossman, Untitled winter poemRuth Hill, â€Å"Land of Long Shadows†Joel Lewis, â€Å"Making a Meal Out of It†Charles Mariano, â€Å"This Winter†Whitman McGowan, â€Å"It Was So Cold†Justine Nicholas, â€Å"Palais d’Hiver†Barbara Novack, â€Å"Winter: 10 degrees†Debbie Ouellet, â€Å"North Wind†Joseph Pacheco, â€Å"Cold Winter Morn in Florida†Jack Peachum, â€Å"The Migrant†Barbara Reiher-Meyers, â€Å"Blizzard† and â€Å"Sweet and Bitter†Todd-Earl Rhodes, Untitled poemRobert Savino, â€Å"Shortcut Through the Storm†Jackie Sheeler, â€Å"Underground Xmas†Lisa Shields, â€Å"Reaching for White† and â€Å"Climate Change†Aldo Tambellini, â€Å"October 19, 1990†Joyce Wakefield, â€Å"Winter Conversation†

Coffee Industry in Vietnam Case Study Example | Topics and Well Written Essays - 1000 words

Coffee Industry in Vietnam - Case Study Example Initially, coffee industry was run by government. The total area under coffee production in 1995 was 186,400 hectares and increased to 535,100 hectares by 2002. The coffee type mainly grown in Vietnam is Robusta, a relatively low quality coffee in comparison to Arabia. But Vietnam's coffee is of high quality and planted on mountainous areas because of "a large range of temperature between day and night and basaltic soil" (Sinh, Sutcliffe, and Van, 1999, p.68). The coffee produced in Boun Ma Thout is widely accepted by the customers due to its improved quality. In order to get a clear cut idea and gain a better understanding over the coffee industry in Vietnam, it is necessary to draw a dividing line over the periods of coffee industry in Vietnam stretching from 1996-97 to 1999-2000. During the first period, i.e. 1996-1997 due to the high price, coffee farmers were inspired to cultivate it more while the second period brought them to the world coffee market when it reached its peak level in 2001 as their domestic coffee demand was static. During this time, government brought the country's coffee industry to the highland regions and took effective production and export oriented programs. Boun Ma Thout Coffee Festival of 2005 was a turning point for Vietnamese coffee industry. In this festival, Hanoians came to see the entire process of coffee production - planting, harvesting, drying, roasting and grinding. Subsequent to this, they came to enjoy cup coffee. Such festivals have opened the doors for all to be familiar with coffee culture and at the same time help developing it. Current Scenario Mainly grown coffee type in Vietnam is Robusta. It grows in plenty in highland regions of Vietnam. Robusta has a relatively less potential to be affected by diseases and it needs less water supply. As the Vietnam began to earn huge currencies through importing this improved quality coffee at much higher rate, the policy makers tempted the farmers to cultivate it more. As a consequence of this, the farmers became somewhat blind to the coffee cultivation and began to cut down tropical trees along with other trees. As a result, at the end of late 1990s, the world coffee price fall down only because of Vietnamese overproduction. Restlessness of market price and the condition ordained on them let them facing a serious financial hardship. However, this led coffee farmers neglect densely planted "dollar trees" (Greenfield, March 2004) too. Again use of chemical fertilizer instead of organic fertilizer quickly fertilized and increased coffee production and ultimately affects on the long run fertilization. Standardization There is an urgent necessity to take proper initiatives for making the proper standardization of coffee industry for ensuring its perfection and better quality. Sinh, Sutcliffe, and Van (1999) states that- "General Department of Quality Control, the Polytechnic University, and the Department of Science, Technology and Quality Control and after reviewing the coffee standards of ISO and some countries such as Indonesia, Brazil, and the Standardization Committee of Vietnam Coffee Corporation (VINACAFE) has developed standards

Marketing Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing Communication - Research Paper Example The researcher states that some of the main benefits of an effective marketing campaign include market penetration, increased market share, increased market share, increased competitive advantage, and increased awareness among customers about the products of the company. However, in every marketing campaign, managers need to focus on finding an appropriate marketing mix in order to make the campaign successful and profitable for the company. In this, we will discuss the importance of the role of the marketing mix components in the success of businesses operating in today’s competitive business environment. Implementation of an effective marketing communication plan and taking steps to monitor the actual performance of the plan are of significant value for any company to succeed in a competitive business environment. In order to successfully monitor and control the working of the marketing communication plan, companies use the marketing mix as one of the main marketing tools. A s Belohlavek states, â€Å"The objective of a marketing mix is to establish the successive and simultaneous actions to influence the consumer’s or user’s purchasing decision†. Finding the right marketing mix holds the central value for the success of any marketing campaign. Marketing mix helps managers in determining the best way to market their products and services. As Varey states, â€Å"The marketing mix is seen as a collection of tools to be used to elicit desired responses from target markets†. It helps a company in finding the target market, as well as in determining the price of the product by considering various external business factors, such as the price being offered by competitors, similar products being offered by competitors, and buying the power of people living in any specific geographical location. Proper analysis or evaluation of all components of the marketing mix, which include price, place, product, and promotion, plays a key role in making the marketing plan successful for the company. As McDaniel and Gates state, â€Å"The mix is the unique blend of product, price, promotion, and place (distribution) designed to reach a specific group of consumers† (3). Companies usually develop their marketing strategies depending on the needs of the public and the market in which the product is to be placed. In highly competing firms, such as cell phone and automobile companies, the strategy regarding use of the marketing mix components does not remain the same forever. Managers of such companies review and change the nature of their marketing strategies continuously depending on internal and external business environments. For high profile brands, companies usually focus more on the promotion component of the marketing mix instead of price. Similarly, for a product which is to be placed in a market where there is a lot of competition, the company focuses more on price instead of promotion because customers like to b uy products of such companies that offer superior quality at a relatively low cost. Managers of high profile companies also analyze their marketing mix frequently in accordance with the level of customer acceptability regarding their product in order to make the required changes in the marketing strategies if needed.