Primary goals Essay Example for Free

Primary goals Essay The chosen company is Ingram Micro which operates in a business process of delivering information technology products globally to partner establishments. The main products involve computer parts, peripherals, telecommunication devices and IT solution materials. Â  There are three primary goals which Ingram Micro has set for its business operations. First is to expand its reach over international markets in the distributorship of technology products. Second is to earn the respect of the IT market by implementing the right aspect of customer service. Third is to fabricate ideas and implement them to become the foundation of future innovations in the information technology marketing industry. Overall, the goal of the company is to be regarded as the best channel in distributing technology to the world. Based on the research material about goal setting, Ingram Micro seems to meet the criterions in effective building of goals. One aspect is by setting the performance value instead of outcome. Apparently, goals that are set for the principles of outcome will tend to fail because of uncontrollable factors (Mind Tools, 1995). Ingram Micro’s decision to set its performance based on customer relationship and satisfaction is one proof that it is on the right track. One more factor in goal setting according to the researched article is to set goals just at the right level. In this aspect, Ingram Micro implements an innovation approach on marketing which can provide a not too high expectation of results but is still a feasible procedure in development. In order for Ingram Micro to achieve the goal of broadening its reach globally, it can start by understanding the different economies in which it intends to invest on. This process will provide it a big picture on how stable the economy is in terms of political and investment feasibility. On the other hand, the goal of earning the respect of its clients can be done by ensuring that each customer will be able to get superior customer service even on after-sales matter. The on time and accurate delivery of quality products should also be an important thing to consider. References Ingram Micro. N.D. Vision, Mission, Values. Ingram Micro Corporate Website. Retrieved January 16, 2008 from http://phx.corporate-ir.net/phoenix.zhtml?c=98566p=irol-aboutIMVision. Mind Tools. 1995. Setting Goals Effectively. Mind Tools. Retrieved January 16, 2008 from http://www.mindtools.com/pggoalef.html.